Amethyst Bat Spa & Resort Ad

I designed this digital banner for my GRA-220 course at Southern New Hampshire University. The project focused on high-impact visual storytelling and advanced typographic integration within a commercial web format.

Design Strategy

The "Unleash Your Soul in Paradise" campaign uses an aerial perspective to create a sense of scale, tranquility, and escape. The design utilizes a lush, organic color palette dominated by vibrant greens and earthy textures to appeal to luxury travelers seeking wellness and relaxation.

Integrated Typography: The centerpiece of the design is the large-scale "SOUL" text. By using a hollow, outlined typeface and layering the subject within the letters, I created a 3D sense of depth that physically connects the traveler to the brand message.

Framing & Composition: The palm fronds on the left and right margins act as a natural frame, drawing the viewer’s eye toward the central figure and the primary call to action.

Color Contrast: The subject’s red swimwear serves as a deliberate focal point, providing a sharp contrast against the green grass to ensure the human element of the ad isn't lost in the background.

Technical Skills Applied

Non-Destructive Layering: Implementing complex text-and-image overlays to maintain a seamless, professional look.

Visual Hierarchy: Balancing large-scale display type with supporting copy without cluttering the narrow banner dimensions.

Asset Management: Correctly attributing high-quality stock photography (Kammeran Gonzalez-Keola via Pexels) to meet professional and academic standards.

Reflective Outcome

This project successfully demonstrates my ability to merge photography and typography into a cohesive narrative. By focusing on the emotional "pull" of the imagery, the banner effectively captures attention and communicates a brand promise of serenity and freedom.